Poster and Display
ARNOLD’S BAKERS and WAR LOAN POSTERS
In my father’s words (We Made it by Ramon Yusi):
“…I met Paul Dean Arnold, founder of Arnold Bakery and received quite a sum of work from him. I created the first Brownie face which was used on all advertising. We worked together with his brother Charles on a display booth, which was displayed at a food show in the Commodore Hotel. We cut out a figure of B.O.B., the baker, pushing a piel with a small loaf of bread on it, into a mocked up oven, which lit up red every time the piel went into the oven.
Through Arnold, I managed to get all of the Community Chest work advertising, all of the War Loan Campaigns. I constructed a billboard that was removable at Liberty Square in Port Chester, NY.
On this billboard, I painted all the war loan campaigns from War Loan 1 to the 7th and 8th, in which one depicted the raising of the flag on Mt. Suribachi on Iwa Jima. In fact this idea was first created by myself and was the first display of such. In fact all the posters with the artwork were my original ideas…”
Ramon Yusi presented the sketch of 7th war loan to Clifford E. Jones, Secretary of the P.C. Community Chest and to the War Bond Campaign. Jones contacted National headquarters and they returned the call. They decided to adopt his idea for the national poster for the 7th and 8th war loan campaign.
Yusi was awarded a citation from the US Treasury Dept. War Finance Committee for NY for the Third war loan campaign poster September 1943. The fragment of the newspaper article shows Yusi’s poster displayed at “Liberty Square” in Port Chester, NY, September 10, 1943.
In my father’s words (We Made it by Ramon Yusi):
“…I met Paul Dean Arnold, founder of Arnold Bakery and received quite a sum of work from him. I created the first Brownie face which was used on all advertising. We worked together with his brother Charles on a display booth, which was displayed at a food show in the Commodore Hotel. We cut out a figure of B.O.B., the baker, pushing a piel with a small loaf of bread on it, into a mocked up oven, which lit up red every time the piel went into the oven.
Through Arnold, I managed to get all of the Community Chest work advertising, all of the War Loan Campaigns. I constructed a billboard that was removable at Liberty Square in Port Chester, NY.
On this billboard, I painted all the war loan campaigns from War Loan 1 to the 7th and 8th, in which one depicted the raising of the flag on Mt. Suribachi on Iwa Jima. In fact this idea was first created by myself and was the first display of such. In fact all the posters with the artwork were my original ideas…”
Ramon Yusi presented the sketch of 7th war loan to Clifford E. Jones, Secretary of the P.C. Community Chest and to the War Bond Campaign. Jones contacted National headquarters and they returned the call. They decided to adopt his idea for the national poster for the 7th and 8th war loan campaign.
Yusi was awarded a citation from the US Treasury Dept. War Finance Committee for NY for the Third war loan campaign poster September 1943. The fragment of the newspaper article shows Yusi’s poster displayed at “Liberty Square” in Port Chester, NY, September 10, 1943.